This was designed during my internship with 19IDEAS. I was tasked with creating a logo for this fictional company. Here is some of the information included in the project brief.

After 15 illustrious years in the restaurant industry, Michelin-star chef Martin Babord is ready to step away from the hectic life of managing his kitchen staff and creating NYT-lauded menus. He will be re-focusing his career,cultivating his side-hobby of generational blacksmithing knives into a full-time job. He wants to start from square one to establish his new business into a company: a logo for Babord Knives.

Deliverables

A logo for Babord Knives in .eps, .png, and .jpg formats.
The final, approved logo set should have horizontal and icon lockups.

Goals

Design a logo that reflects Babord Knives’ personality traits: The union of nature and industry; slow living; handmade; artisanal.

Audiences

Fans of Martin Babord’s previous work as a chef, former industry peers, and knife enthusiasts.