Bridgestone Snow Tire Ad

The idea behind this 11×17 print ad was to imagine a situation in which someone is solving an issue without the more obvious answer. In the ad, the driver is using sled dogs to make their way through a winter storm. The ad implies that they would be better off purchasing snow tires. It’s a simple Photoshop project, basically just copyright free images of dogsled dogs and a car, all of which were color adjusted to match the scene. The snow layer helps to make it look more uniform.